Tag Archives: polling

Is voting-intention polling overused?

Is voting-intention polling overused?

By Stuart Bruce, 29/11/2014 We need to talk about voting intention polling. It gets treated as if it means more than it does – as if it is firmly pre-empting how everyone will vote. Polling masquerades as the prediction of behaviour, something that should be left to behavioural researchers because it is notoriously hard to… Continue Reading