– Standard polling type research.
– Analysis of electoral results and trends.
– Make polls and election analysis far more accurate by uncovering subgroups of respondents.
CAPP can look ‘under the hood’ of an electorate through a process of polling and analysis. Instead of relying on basic groups that nominate issues or stand as support or oppose, CAPP can break down the responses to polling questions by uncovering subgroups within groups which sheds far more light on who replied certain ways. This enables a more accurate degree of analysis that can change the conclusion over whether an election result was ‘poor’ or ‘successful’.